Automatically converting Facebook leads into appointments
A real estate agency was paying for Facebook ads but losing leads due to slow follow-up. With a no-code automation, every new lead is now contacted within 5 minutes.
5 min
Response time
Previously 24+ hours
0
Manual work
Fully automated
3×
More appointments
From the same ad budget
100%
Leads followed up
None missed
The challenge
The real estate agency invested in Facebook advertising to reach potential buyers and sellers. Interested parties filled in the Facebook Lead Form, but then things went wrong: data had to be manually transferred, and due to busy schedules it sometimes took a day or more before someone was called back. Leads that drop off so quickly represent expensive missed opportunities.
The solution
We connected Facebook Lead Ads directly to a Make.com workflow. As soon as someone fills in the form, the automation processes the data immediately: the lead receives a personalised email or WhatsApp message within 5 minutes, and the agent receives a notification with the contact details. A smart follow-up sequence then keeps the lead engaged until an appointment is made.
The automation flow
Lead via Facebook ad
A potential buyer or seller fills in the Facebook Lead Form — name, phone number and interest.
Automatic connection
Make.com captures the lead immediately via the Facebook Leads API, with no manual export or copying.
AI analysis
The AI evaluates the interest (buyer or seller, property type, region) and personalises the response.
Automatic message within 5 minutes
The lead receives a personalised email or WhatsApp with relevant information. The agent gets a notification.
Follow-up sequence
Over 7 days, 3 follow-up messages are automatically sent if no contact has been made.
Schedule appointment
Upon a positive response, an appointment is automatically scheduled in the agent's calendar.
CRM update
All interactions are automatically logged in the CRM system without manual data entry.
Tools used
Something similar for your business?
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